I really enjoyed Neverthirst's Instagram account and their take on bringing water solutions to North Africa and Southern Asia. What makes their Instagram account so special is that they use the images to express details of their organization rather than words. For example, the Instagram post detailing the 1,000 bio filters funded in Cambodia. This number was expressed in both words, and in the picture of glass of dirty, unfiltered water next to the glass of filtered water. This tactic is extremely effective in showing how important their nonprofit actually is. The account is also effective because they are able to post pictures of the people who are being served by their nonprofit. I also really enjoyed To Write Love on Her Arms' account who use their time supporting people who are struggling with depression, addiction and self-harm. This is a great nonprofit that has a huge following. All of their Instagram posts are very bold, clean, and attention grabbing. The images are crisp and they each are accompanied by a detail or moving caption. They post quotes, events, merchandise, and share personal stories in a way that leaves the audience wanting more. Most of what they post, merchandise included, sends a positive message to their audience that is both moving, and in some cases, life saving. The most important elements for a successful Instagram account are images, captions & tags, and followers. Images are obviously a huge part of having an Instagram account. One would most likely want their images to be bright, have good lighting, and depict something necessary to their business or self. The images that are most moving are those that tell a story whether that be of a person, object or a quote. Captions are another huge part of Instagram. This is where you can also tell a story or detail a message you are trying to convey to your audience. Tags are a great tool for Instagram because they help you reach a broader audience. Lastly, followers are a huge part of Instagram. If you don't have followers then you have no one to view your content, comment on your Instagram's or create a larger following by having their followers tag other people. I would only follow a nonprofit that I was either interested in or that posted pictures that I found interesting. I don't see myself following an account of something I don't find interesting because I wouldn't necessarily engage with that account; hence, it would be pointless for me to follow them. Even if I like an account I still may not follow it. For example, I don't think I would follow @neverthirst_water because I am not interested in their nonprofit ideals. I would, however, follow @TWLOHA and this is not necessarily because I find their nonprofit interesting, but because I like the images they post and that I could see myself purchasing their merchandise. There are many things I can do that will translate from what I have learned with the nonprofits in the article, 6 Nonprofits on Instagram who are Getting it Right. With Completely Kids, I think the greatest asset I have is the kids. Kids make for great, bold, fun, and moving images. Images of kids can be a great way to connect to peoples hearts because every one was a kid at one point in time in their life. I would also be able to directly show who benefited from Completely Kids to have a better impact on my followers. It will also be important to create brand hashtags for people to tag, thus creating a larger following. Images of work actually being done in the office will also be good to post to, again, show the impact the nonprofit will have on the community; even if that means posting a picture of the trash bins filled with food to go home with the kids on the weekends.
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PaigeCreighton University Archives
December 2017
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