I really enjoyed Neverthirst's Instagram account and their take on bringing water solutions to North Africa and Southern Asia. What makes their Instagram account so special is that they use the images to express details of their organization rather than words. For example, the Instagram post detailing the 1,000 bio filters funded in Cambodia. This number was expressed in both words, and in the picture of glass of dirty, unfiltered water next to the glass of filtered water. This tactic is extremely effective in showing how important their nonprofit actually is. The account is also effective because they are able to post pictures of the people who are being served by their nonprofit. I also really enjoyed To Write Love on Her Arms' account who use their time supporting people who are struggling with depression, addiction and self-harm. This is a great nonprofit that has a huge following. All of their Instagram posts are very bold, clean, and attention grabbing. The images are crisp and they each are accompanied by a detail or moving caption. They post quotes, events, merchandise, and share personal stories in a way that leaves the audience wanting more. Most of what they post, merchandise included, sends a positive message to their audience that is both moving, and in some cases, life saving. The most important elements for a successful Instagram account are images, captions & tags, and followers. Images are obviously a huge part of having an Instagram account. One would most likely want their images to be bright, have good lighting, and depict something necessary to their business or self. The images that are most moving are those that tell a story whether that be of a person, object or a quote. Captions are another huge part of Instagram. This is where you can also tell a story or detail a message you are trying to convey to your audience. Tags are a great tool for Instagram because they help you reach a broader audience. Lastly, followers are a huge part of Instagram. If you don't have followers then you have no one to view your content, comment on your Instagram's or create a larger following by having their followers tag other people. I would only follow a nonprofit that I was either interested in or that posted pictures that I found interesting. I don't see myself following an account of something I don't find interesting because I wouldn't necessarily engage with that account; hence, it would be pointless for me to follow them. Even if I like an account I still may not follow it. For example, I don't think I would follow @neverthirst_water because I am not interested in their nonprofit ideals. I would, however, follow @TWLOHA and this is not necessarily because I find their nonprofit interesting, but because I like the images they post and that I could see myself purchasing their merchandise. There are many things I can do that will translate from what I have learned with the nonprofits in the article, 6 Nonprofits on Instagram who are Getting it Right. With Completely Kids, I think the greatest asset I have is the kids. Kids make for great, bold, fun, and moving images. Images of kids can be a great way to connect to peoples hearts because every one was a kid at one point in time in their life. I would also be able to directly show who benefited from Completely Kids to have a better impact on my followers. It will also be important to create brand hashtags for people to tag, thus creating a larger following. Images of work actually being done in the office will also be good to post to, again, show the impact the nonprofit will have on the community; even if that means posting a picture of the trash bins filled with food to go home with the kids on the weekends.
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The idea of perfecting and building my personal brand both excites me and terrifies me. When I was younger I always thought that by 28 I would be married, graduated from college and have a few years under my belt in my career field of choice. I turned 28 in February and have been with my boyfriend for six years. On the contrary, I am doing something I never thought I would and know I won’t be doing this type of work for the rest of my life. Things may not have gone as planned, but I am becoming more optimistic in my abilities in all aspects of life as well as how much I have grown and matured in these last 28 years. Talking about myself is not one of my most favorite things to do. The “Defining your personal brand” worksheet was a daunting task that took me longer to complete than I may like to admit. What is my story? I had never thought the answer to this question. What makes Paige, Paige? The fact that I am a twin? My nine years in Catholic school? What has lead me to become the person that I am today is a long answer, but I know I am more aware of who I am now more than ever. As horrible as this may be, it seemed as if my list of weaknesses spilled onto paper much easier than my strengths. Was that because of where my self-confidence level laid? Me always second guessing myself? Unsure of why, I came to the conclusion that my weaknesses are my shyness, public speaking, and procrastination. My shyness has to be the biggest thing that has and continues to hold me back in life. This also adds to why I’m not confident in my public speaking abilities. Much of what I have to say is worth hearing, but I seem to get so uncomfortable and sacred while in front of people. On the other hand, procrastination is a different story. While this is generally considered negative I feel like I bust out my best work at the last minute. It may not be the best practice, but it works for me. After much thought I had finally nailed out my strengths; my organizational skills, my morals, and my writing skills (not creatively). While I may not be organized all of the time, I love to organize and plan things and do so very well. My nine years in Catholic school and Polish Catholic mother had a lot to do with my morals that I am very proud of. Lastly, I love to write, but always have struggled with creative writing. I've become more and more proud of my writing skills both in and out of the classroom, but especially in my journalism classes. Its rung true in my life that the only thing holding me back is myself, but as my time at Creighton slowly comes to a close I’ll show I’ve got more to offer to you and more to be proud of for myself.
I think technology and social media are helping me become more true to myself. I see how much I have grown when it comes to social media and how I use it. How I used to feel the need to show off what I did on the weekends just to show I had an interesting life. Now, I show off those pictures to show family members back home. It's more of a fun thing to do now, rather than just a task. I am learning to do things more for myself than for others in this aspect as well as learning what is truly important to me rather than just superficially important. |
PaigeCreighton University Archives
December 2017
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